We love what we do —
and have done for over 38 years!

The ATAIR® GROUP is a family-run company, now in its second generation, and is one of the leading trading partners for legwear in Europe. With 65 employees in Germany we distribute private labels, our own brands and licensed brands – sustainably, cost-efficiently and to a high standard. In addition, we create and procure products in the areas of socks & underwear as well as fitness & loungewear for children and adults exactly according to customer specifications.

Flat hierarchies, lean structures and fixed contact persons are the basis of our close co-operation with retailers. For us, proximity, reliability and a trusting relationship are simply part of a perfect partnership.

Become part of our family – we look forward to meeting you.

We’re into socks

  • Experience and expertise: We have been focussing on the legwear business and the partnership-based relationship with our customers for over 38 years.
  • Everything from a single source: We offer you private labels, licensed brands and own brands
  • Optimum space management: Connected spaces are managed via intelligent IT to maximise space profitability.
  • Value-added partner: From development, sourcing, production and project management to quality assurance and logistics – we cover all areas from the procurement of raw materials to the delivery of the end product.
  • Perfect teamwork: we see ourselves as a service partner to resellers and work together to develop concepts, designs and innovations quickly and flexibly.
  • Permanent availability: we are a Never Out of Stock (NOS) specialist and ensure a reliable, needs-based supply of products to our customers.
  • People and the environment: We guarantee sustainability in all areas of our company. We are a member of the BSCI and certified according to GOTS and OEKO-TEX®.
  • Always there for you: We are available for you 365 days a year via our B2B shop and deliver as required within 24 hours.
  • Continuous improvement process (CIP): we constantly work to optimise our processes throughout the whole supply chain to guarantee you the best possible experience — with a special emphasis on fast, smooth order fulfilment — as well as top products and prices.
  • Excellent logistics: on more than 7,000 m² – we also offer our logistics services to third parties. This includes all warehouse processes from incoming goods and order picking to outgoing goods, returns management and value-added services.
  • Socks & underwear, fitness & loungewear for children and adults: specialists with many years of experience and knowledge of the right production facilities and contacts in Asia will support you in your procurement processes.

Our milestones

We are a family-run company

Atair Geschäftsführung Maren Baumbach-Sim und Jan Baumbach

Management team

Founded in 1986 by Reiner Baumbach and handed over to his children Maren and Jan in 2023, the family business ATAIR lives and acts according to the values that make a perfect family:
Trust, respect, honesty, reliability, fairness and a sense of community. These are values that we cultivate and value in our partnership with our employees, suppliers and customers.

The next generation of the family works with great passion and team spirit to achieve ATAIR’s economic, social and ecological goals.

This also includes a high degree of willingness to innovate and the courage to constantly change things.

Maren Baumbach-Sim
Managing Partner / CFO ATAIR GmbH

Reiner Baumbach
Founder ATAIR GROUP

Jan Baumbach
Managing Partner / CSO ATAIR GmbH

Our subsidiaries

Atair Gesellschaften

ATAIR GmbH

We have been concentrating on the legwear business and working in partnership with our clients for over 38 years. ATAIR® GmbH is now one of Europe’s trading partner for legwear and underwear.

With 65 employees in Germany, we distribute private labels, own brands and licensed brands – in a sustainable, cost-efficient and high-quality fashion.

Modern management and a systematic customer focus contribute to the company’s continuous growth, which has been boosted in recent years in particular by expansion of the business fields to include underwear and loungewear.

ATAIR® GmbH’s core activities include procurement within Europe. One of our strengths is monitoring the entire supply chain – we are familiar with every single process step and are therefore able to directly implement optimisations.

Our clients benefit from short procurement channels and a high degree of flexibility regarding the availability of goods. In this way, we also guarantee compliance with our own and customer-specific sustainability standards.

ATAIR® GmbH has served as a licence partner to well-known top brands for many years, such as Tom Tailor, camel active or bugatti.

trusted socks GmbH & Co. KG

trusted socks GmbH & Co. KG aggregates all B2C e-commerce activities of the ATAIR® GROUP. We deploy agile IT systems and develop partner programmes to support existing wholesale business relationships, enabling us to tailor both broader and deeper product ranges to our customers’ requirements and in turn their customers’ needs. Our internal structures allow us to rapidly strike up new business relationships and introduce new products for the end consumer.

SIA Baltic Textiles

SIA Baltic Textiles was established in 1993 as a distribution company for the Baltic region and is now one of the leading suppliers of classic and contemporary household textiles and underwear in that part of the world.